How Do ABA Therapists Handle Billing Issues?
- Veronica Cruz
- Apr 12, 2024
- 5 min read
Updated: Jul 11

Let's be honest—billing isn't why most of us got into ABA therapy. We're here to help kids and families, not wrestle with insurance companies and claim denials. But here's the reality: if you can't get paid for your services, you can't keep your doors open.
After watching countless practices transform their billing from constant stress into smooth operations, I want to share what actually works. These aren't theoretical strategies—they're battle-tested methods that real ABA therapists use every day.
Getting Ahead of Problems Before They Start
Why Insurance Verification Actually Matters
You know that sinking feeling when a claim gets denied three months after you provided services? Most of the time, it traces back to something that could've been caught upfront.
Smart practices treat insurance verification like detective work. Before that first session, they're already confirming every detail. Not just "do they have coverage," but digging into specifics like copay amounts, session limits, and exact documentation requirements. Read More on how to avoid insurance denials.
The numbers don't lie here. Practices that nail their upfront verification see clean claim rates over 90%, while reducing authorization-related denials by 45%.
Documentation That Actually Protects You
Having good clinical notes isn't the same as having bulletproof billing documentation. Every note needs to clearly show what specific services you provided, why they were medically necessary, and which CPT codes accurately describe the work.
Coding errors are responsible for 23% of all ABA claim denials. But practices that focus on getting this right can knock those errors down to around 4%.
Even when you've got your proactive game down pat, insurance companies still have their own secret rules. What works for Blue Cross definitely won't work for Medicaid.

Every Payer Has Their Own Playbook
One insurance company wants modifier 59 for individual sessions, another specifically prohibits it. One payer accepts certain codes for parent training, another treats the same codes like fraud attempts.
Successful practices keep detailed cheat sheets for each major payer, tracking exactly what documentation each one wants and how they want it formatted. It's annoying busywork, but it's the difference between getting paid and getting denied.
The Pre-Authorization Nightmare
A recent survey found that 93% of doctors deal with treatment delays because of prior auth requirements. Even worse, 82% said patients have given up on treatment entirely because the authorization process was such a hassle.
The practices that handle this best treat prior auth like project management. They submit complete packages the first time, follow up religiously, and build relationships with case managers.
When 93% of providers are getting bogged down in administrative quicksand, manual processes just can't keep up. The thriving practices aren't working harder—they're working smarter with better tools.
Technology and Outsourcing: Your Secret Weapons
Why Billing Software Actually Matters
Modern ABA billing software doesn't just store information—it actively prevents ABA Billing problems. Good systems flag potential coding errors before you submit claims, track authorization expiration dates, and predict which claims are likely to get denied.
The ABA software market has exploded from $250 million in 2024 to a projected $650 million by 2033. That's the practice recognizing that the right technology pays for itself quickly.
When Outsourcing Makes Sense
Some of the most successful ABA practices I know don't handle their own billing at all. They partner with specialists who focus on ABA billing while therapists focus on helping kids.
I've seen practices cut their denial rates from 27% to 6% within three months of switching to specialized billing services. That's not just better cash flow—that's the difference between struggling and having financial stability to expand services.
Great software and outsourced services can slash denial rates by 20% or more. But keeping those improvements means staying on top of compliance and maintaining ethical practices.
Staying Compliant (And Staying Sane)
Training That Actually Sticks
Successful practices don't treat staff training like checking a box. They create cultures where people feel comfortable asking questions when unsure. Better to spend five minutes clarifying a coding question than five hours dealing with denied claims later.
Regular audits aren't about catching mistakes—they're about catching process problems before they become expensive problems. Smart practices review billing patterns monthly, looking for trends that might indicate issues.
Being Straight with Families
Money conversations are awkward, but transparency builds trust. The smoothest-running practices explain insurance limitations before starting services and give families realistic expectations about coverage.
Yes, these conversations can be uncomfortable. But discovering billing problems months later is much worse for everyone involved.
Dealing with Denials and Optimizing Cash Flow
The Art of Claim Follow-Up
Submitting a claim isn't the end—it's barely the beginning. Practices that actually get paid have turned claim follow-up into a science. They track every submission, follow up on anything sitting too long, and jump on denials before they age out of appeal windows.
Making the Numbers Work Better
Revenue cycle optimization sounds fancy, but it's really about the basics. How long from providing service to getting paid? Where are the bottlenecks? What patterns appear in denial reasons?
Practices with healthy cash flow aren't necessarily seeing higher reimbursement rates—they're just getting paid faster and more predictably.
In-House vs. Outsourced: Making the Right Choice
FactorIn-HouseOutsourcedGetting StartedExpensive upfrontMonthly fees onlyExpertiseDepends on your teamProfessional knowledgeControlYou call the shotsLess direct controlScalingLimited by staff capacityGrows with your practiceComplianceYour responsibilityThey handle changesCostsVariable (salaries, turnover)Predictable monthly fees read more
Frequently Asked Questions (FAQs)
How do I stop getting so many coding denials?
Stop guessing and start systemizing. Get training on current CPT codes, invest in software that catches errors before submission, and create checklists that prevent common mistakes. Most coding errors are the same handful of problems happening repeatedly.
What should I do when a claim gets denied?
Don't panic or ignore it. Read the denial reason carefully—insurance companies usually tell you what went wrong. Fix the identified problem and resubmit promptly. If you think they're wrong, appeal with documentation that proves your case.
Should I outsource my billing or keep it in-house?
Depends on your situation. If billing headaches keep you up at night and pull you away from clinical work, outsourcing might make sense. If you've got good systems and a solid team, in-house can work too. Be honest about what's actually working.
How often should I review my billing processes?
Monthly at minimum for key metrics like denial rates and days in accounts receivable. Quarterly for deeper dives into what's working and what needs fixing. Don't wait until crisis mode to start paying attention to numbers.
What features matter most in billing software?
Error checking before claims go out, real-time tracking so you know what's happening with submissions, and reporting that helps you spot problems early. Everything else is nice to have, but those three features save the most headaches.
How do I keep up with billing rule changes?
Join professional associations, subscribe to industry publications, and find billing partners who track regulatory changes. Don't try to become an expert in everything—focus on understanding how changes affect your specific situation.
The Bottom Line
Billing will probably never be the fun part of running an ABA practice, but it doesn't have to drive you crazy or prevent growth.
The practices that have figured this out treat billing like any other clinical skill—something you can improve with the right training, tools, and support. Whether you level up in-house capabilities or partner with specialists, the important thing is making a decision and committing to improvement.
Ready to Fix Your Billing Headaches?
Stop letting billing problems control your practice. Start by honestly evaluating where you are right now. What percentage of claims get denied? How long does it take to get paid? What's your biggest billing stress?
Once you know where problems are, you can start fixing them. Maybe that means better training, upgraded software, or partnering with billing specialists.
The perfect time to fix billing problems was six months ago. The second-best time is right now.